Advanced Driver Assistance Systems (ADAS) Conference EXPO & Live Demo For Future of Automotive Safety and Autonomy







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Message from Shri Dr. Hanif Qureshi, IPS - Joint Secretary Ministry of Heavy Industries - Govt. of India

Shri Hanif Qureshi, IPS, Joint Secretary Ministry of Heavy Industries in conversation with Autocar

Message from Mr. Saurabh Dalela,
Director, ICAT


The ADAS Show 2023 will feature ‘ADAS LIVE DEMO’ at the ICAT testing track, it’s a dynamic and engaging event that brings together key players in the automotive industry to showcase the latest advancements in ADAS technologies. This collaborative effort involves vehicle manufacturers, ADAS technology companies, and ADAS testing equipment providers coming together to present their innovative solutions in real-world driving scenarios. Visitors will have the opportunity to witness and participate in live demonstrations of different ADAS features.

These demonstrations take place on closed and controlled test track of ICAT to ensure safety and precise evaluation. Here's a brief overview of each participant's role in these live demonstrations:

Vehicle Manufacturers: During ADAS live demonstrations, vehicle manufacturers showcase their vehicles equipped with various ADAS features. They demonstrate how these systems enhance safety, assist drivers, and mitigate potential collisions. The demonstrations highlight how ADAS technologies seamlessly integrate with the vehicle's overall functionality and offer a firsthand experience of how ADAS technologies seamlessly integrate into modern vehicles and contribute to a safer driving environment.

ADAS Technology Companies: ADAS technology companies participate in live demonstrations to exhibit their cutting-edge ADAS solutions and components. They may present specific ADAS features such as adaptive cruise control, lane-keeping assistance, automatic emergency braking, and more. These demonstrations focus on the effectiveness, accuracy, and innovative aspects of their ADAS technologies.

ADAS Testing Equipment Providers: ADAS testing equipment providers play a crucial role in these live demonstrations by showcasing their specialized testing instruments and equipment. They demonstrate how their testing solutions can accurately evaluate and validate the performance of ADAS features in different scenarios. These demonstrations highlight the precision, reliability, and comprehensive nature of their testing methodologies, ensuring the reliability and effectiveness of ADAS systems.

Together, these participants collaborate to create a comprehensive ADAS live demonstration, providing a holistic view of the advancements in ADAS technology, their practical applications, and the rigorous testing procedures to ensure their effectiveness and safety. This effort serve to educate stakeholders, build trust in ADAS technologies, and promote their wider adoption across the automotive industry.

Maneuvers On Track


Instruments used for live demo

  • Euro NCAP Vehicle Target
  • Guided Vehicle Target
  • Pedestrian Target
  • Cyclist Target
  • Powered Two-Wheeler
  • Car to X Communication System
  • On Board Data Processing System

Who is Attending

ADAS Show is attended by a wide range of professionals and stakeholders involved in the automotive industry, ADAS technology development, research, policy-making, and related fields. Here are the key groups of people who will be part of the event:

1. Automotive Manufacturers (OEMs): Representatives from automotive companies, including executives, engineers, and product managers responsible for ADAS integration and development within vehicles.

2. Technology Suppliers: Professionals from companies specializing in ADAS technologies, such as sensor manufacturers, software developers, connectivity providers, and component suppliers.

3. Research and Development Institutions: Researchers, scientists, and academicians from research institutions, universities, and government organizations working on ADAS-related projects and advancements.

4. Regulatory Authorities: Officials and policymakers from government agencies and regulatory bodies responsible for formulating and implementing regulations related to ADAS technologies.

5. Industry Associations: Representatives from industry associations and trade organizations focused on the automotive sector, technology, and safety standards.

6. Automotive Designers: Professionals involved in automotive design, user experience, and interface design, with a specific interest in incorporating ADAS features into vehicle designs.

7. Testing and Validation Experts: Individuals responsible for testing, validation, and certification of ADAS technologies to ensure safety, performance, and compliance with industry standards.

8. Suppliers and Component Manufacturers: Representatives from companies involved in manufacturing and supplying ADAS components, including sensors, cameras, radar systems, LiDAR, and connectivity modules.

9. Consultants and Industry Experts: Professionals providing consulting services, market analysis, and strategic guidance to automotive companies and stakeholders in the ADAS ecosystem.

10. Startups and Entrepreneurs: Individuals representing ADAS startups and innovative companies that are disrupting the industry with new technologies, business models, and solutions.

11. Academia: Professors, researchers, and students from universities and educational institutions with a focus on automotive engineering, computer science, and related fields.

12. Media and Press: Journalists, reporters, and media representatives covering the automotive industry, technology, and innovation.

Advanced Driver Assistance Systems (ADAS) Show

The ADAS Show is a unique opportunity for industry leaders, experts, technologists, and enthusiasts to come together and explore the cutting-edge technologies driving automotive safety forward. We believe that your presence and participation would greatly enrich the event and contribute to its success.

The show will feature an expansive exhibitor hall, where leading companies, startups, and technology providers will showcase their ADAS solutions, products, and services. This is an exceptional platform for you to demonstrate your latest offerings, engage with industry professionals, and foster new business relationships.

ADAS (Advanced Driver Assistance Systems) market in India has witnessed significant growth in recent years, driven by factors such as increasing awareness about road safety, government regulations, and the rising demand for technologically advanced vehicles. ADAS technologies are gaining traction in the Indian market as they offer enhanced safety features and improved driving experiences.

Several factors contribute to the growth of the ADAS market in India

Government Regulations and Mandates

The Indian government has been actively introducing regulations and mandates related to vehicle safety. For instance, the implementation of Bharat New Vehicle Safety Assessment Program (BNVSAP) and the requirement of anti-lock braking systems (ABS) and airbags in vehicles have propelled the adoption of ADAS technologies.

Rising Focus on Road Safety

India has been grappling with high rates of road accidents and fatalities. As a result, there is a growing emphasis on implementing advanced safety features in vehicles to mitigate risks and improve road safety.

Increasing Vehicle Ownership

With a growing middle class and improving economic conditions, there has been a significant increase in vehicle ownership in India. As consumers become more conscious about safety, the demand for vehicles equipped with ADAS features is also rising.

Changing Consumer Preferences

Indian consumers are becoming more tech-savvy and are increasingly seeking advanced features and technologies in their vehicles. ADAS technologies offer convenience, comfort, and improved driving experiences, aligning with the evolving preferences of Indian consumers.

Technological Advancements and Cost Reduction

ADAS technologies have witnessed advancements in sensors, cameras, and processing capabilities, leading to improved performance and affordability. As the costs associated with these technologies decrease, they become more accessible to the Indian market.

The ADAS market in India encompasses various technologies, including adaptive cruise control, lane departure warning, autonomous emergency braking, blind-spot detection, and parking assistance systems. While the market is still in its nascent stage, it is expected to grow significantly in the coming years as automakers introduce more vehicles with ADAS features and consumers become more aware of their benefits.

However, challenges such as infrastructure limitations, affordability concerns, and the need for localized solutions tailored to Indian road conditions remain. Nevertheless, with advancements in technology, increased awareness, and supportive government regulations, the ADAS market in India holds immense potential for growth, contributing to safer and more efficient mobility on Indian roads.

Conference Objectives

1. Explore the Latest Innovations:

Discover cutting-edge ADAS technologies, emerging trends, and groundbreaking research that are reshaping the automotive industry and driving us towards a safer and more autonomous future.

2. Foster Collaboration:

Provide a platform for professionals, researchers, policymakers, and industry leaders to collaborate, exchange ideas, and form strategic alliances to drive ADAS technology adoption and development.

3. Address Challenges and Opportunities:

Discuss the challenges faced in implementing ADAS technologies, such as infrastructure limitations, regulatory frameworks, and consumer acceptance. Identify opportunities for innovation and growth in the ADAS market.

4. Policy and Regulatory Landscape:

Examine the current policy and regulatory frameworks governing ADAS technology and explore ways to facilitate their effective integration and implementation.

5. Industry Insights:

Gain valuable insights into market trends, consumer expectations, and industry best practices. Explore business opportunities and investment prospects in the rapidly evolving ADAS market.
Conference Highlights

1. Keynote Addresses by Visionary Leaders:

Listen to influential thought leaders and industry experts as they share their insights on the transformative potential of ADAS technology and its impact on the future of mobility.

2. Technical Presentations and Research Papers

Engage with researchers and technologists showcasing their latest discoveries, advancements, and scientific breakthroughs in ADAS technology. Learn about novel algorithms, sensor fusion techniques, machine learning models, and data analytics driving the evolution of ADAS systems.

3. Panel Discussions:

Participate in lively discussions with industry experts, policymakers, and regulators on critical topics such as infrastructure readiness, cybersecurity, ethical considerations, and standardization efforts in the ADAS ecosystem.

4. Exhibition Area

Explore an extensive exhibition featuring leading ADAS technology providers, component manufacturers, and solution developers. Experience firsthand demonstrations of state-of-the-art ADAS systems, interactive displays, and hands-on experiences.

5. Networking Opportunities

Connect with fellow professionals, researchers, and industry influencers through dedicated networking sessions, fostering collaborations and partnerships that drive the future of ADAS technology.

6. Technical Workshops and Training Sessions

Participate in hands-on workshops and training sessions conducted by industry experts, focusing on topics such as sensor technologies, data processing, simulation, and validation methods for ADAS systems.


09:00 – 10:00 AM


10:00 – 10:20 AM


10:20 – 11:30 AM

Policy and Infrastructure Perspective on ADAS

  • Initiatives
  • Policies
  • Incentives Driving ADAS Adoption
  • Infrastructure development plans
  • Safety Standards
  • Regulatory frameworks
11:30 AM – 05:30 PM


01:30 PM – 02:30 PM


02:30 PM – 03:30 PM


The State of ADAS in India: Opportunities and Challenges

  • Overview of the current status and adoption rate of ADAS technologies in the Indian market
  • Challenges faced by manufacturers, suppliers, and consumers in implementing ADAS in India
  • Opportunities for growth, market potential, and future trends in the Indian ADAS industry
03:30 PM – 03:50 PM


Automotive Cyber Security: Driving a Secure Future

03:50 PM – 04:10 PM


ADAS for Commercial Vehicles and Public Transportation

  • Significance of ADAS technologies in commercial vehicles and public transportation systems
  • Challenges and opportunities in implementing ADAS solutions in the Indian context, considering the diverse fleet and road conditions.
04:10 PM – 04:30 PM


04:30 PM – 05:00 PM


05:00 PM – 05:20 PM


ADAS Testing, Validation and Certification

  • Challenges and best practices in testing, validation, and certification of ADAS technologies
  • Importance of standardized testing methodologies, simulation tools, and real-world scenarios to ensure the reliability and safety of ADAS systems.
05:20 PM – 05:40 PM



  • Radar Sensors: Advances and Applications
  • Camera Sensors: Enhancing Vision-based ADAS Systems
  • Lidar Technology: Enabling Perception for Autonomous Driving
  • Ultrasonic Sensors and Other Sensor Technologies for ADAS
05:40 PM – 06:00 PM


ADAS Localization for Indian Road Conditions and Driving Behavior

  • The significance of adapting ADAS technologies to the specific road conditions and driving behaviors in India
  • Localization of algorithms, sensors, and system calibration for optimal performance in Indian environments
  • Case studies and best practices in localizing ADAS technologies for the Indian market
06:00 PM


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